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Today's Capsule

'Shortcuts make long delays’ - your startup fix to start the week

Earthlings would need to have their heads buried in the sand not to have heard of Middle Earth. The fantasy land dreamt up by JRR Tolkien, the “father of modern fantasy” and author of the Lord of the Rings trilogy, has enthralled millions of readers over decades. But only the most devout fan would know that March 25 is celebrated as Tolkien Reading Day.


Started by the Tolkien Society on March 25, 2003, the day marks the “Downfall of Sauron” and is celebrated with book readings, discussions, and enactments. Sample these: “Not all those who wander are lost”, “Shortcuts make long delays”, and “You can only come to the morning through the shadows”.


Interestingly, Tolkien, who believed that “all we have to decide is what to do with the time that is given us”, may have been detailing an entrepreneur’s journey when he wrote: “It's a dangerous business, Frodo, going out your door. You step onto the road, and if you don't keep your feet, there's no knowing where you might be swept off to.”


Inspiration enough to get going this Monday morning? If you need more, we have a stream of startup stories that will get you going. 


After all, in Tolkien’s words: “It's the job that's never started as takes longest to finish.”




IIT-Bombay alumni want students to 'Selfstudy'


Persainjit Singh and Prakash Gupta, two IIT Bombay graduates, decided to make it easier for students to crack entrance examinations. In December 2017, the duo started Selfstudy, a self-study learning platform that combines concept-based learning with feedback to help students. Selfstudy has recorded revenue of Rs 50 lakh with 25,000 users, and its B2C sales have grown at a rate of 200 percent in the last quarter.




Gegadyne Energy can dash-charge EVs in 15 mins


‘The future of transport is electric.’ Until not too long ago, Electric Vehicles (EVs) were just a pipe-dream or something only Elon Musk spoke about. But they say that ‘today’s science fiction is tomorrow’s reality’, and several Indian startups are, in fact, out to make EVs mainstream in India. Meet Gegadyne Energy that is making proprietary battery technology for EVs. Its current prototype has a capacity of 1 kWh.




ALMARI by an 18-year-old entrepreneur wants to take care of your clothes


How often do you rummage through your closet, but still cannot find the clothes you want for a special occasion or an important meeting? And when you do, they are crumpled or unclean - not ‘ready-to-wear’. For 18-year-old Leher Ali, this was a business opportunity. She launched ALMARI, a storage and maintenance service for occasional wears, business suits, and premium garments.




LearnApp will help you get financial MasterClasses from experts


Launched in 2018, LearnApp is an education portal offering interactive courses on markets and investing through live videos. In just eight months of operation, its revenue stands at Rs 1.14 crore. With 16,000 users and over 1,10,000 unique visitors, the company charges its users Rs 500 per month to access all 50 courses/live-classes on the platform. 




Find the right influencer with Look Who’s Talking


Social media has changed the landscape of the marketing and advertising industry. Govind Mahadevan realised the importance of influencer marketing in today’s digital world. Having worked with over 40 brands over the last three years, he understood how young influencers help in market acceptance, and decided to start Look Who’s Talking in 2015. 




Vowelor brings readers and authors together in a virtual book club


Book clubs have existed ever since man could get his hands on literature. But they have also evolved with the times, and are now seeing success in the virtual space. Bringing bibliophiles together in a virtual book community is Vowelor. Founded by Manik Ghawri and Lalit Sharma, it connects readers to discuss books and authors, also providing a platform for budding authors to showcase and market their publications.



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Past Capsules

Sunday, March 24, 2019

Dia Mirza on new-age content; Sunsets in Santorini with Etsy's Himanshu Wardhan - your weekend fix

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Saturday, March 23, 2019

Ola gets banned in Bengaluru; PhonePe gets Aamir Khan

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Friday, March 22, 2019

How Ninjacart delivers 500 tonnes of fresh produce every day; BYJU's valuation crosses $5B

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Thursday, March 21, 2019

India's missing demographic dividend: an analysis of the decline in economic participation of women and its impact

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Wednesday, March 20, 2019

The story behind Qwikcilver's $110M acquisition; Hyundai invests $300M in Ola

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Tuesday, March 19, 2019

Why Nestaway said no to Homigo; Patna-based agritech startup raises $4M

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Monday, March 18, 2019

'Don't try to be all things to all people': your startup fix to start the week

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Sunday, March 17, 2019

From the perfect brew to using art to talk politics and society's issues - your weekend fix!

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Saturday, March 16, 2019

Lee Fixel bids adieu to Tiger Global; Innoviti raises Rs 80 Cr

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Friday, March 15, 2019

MSwipe mops up Rs 219.8 Cr; Facebook says hello to Bollywood

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Thursday, March 14, 2019

YouTube launches music app in India, Acko raises funding from Binny Bansal

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Wednesday, March 13, 2019

OYO to invest Rs 1,400 Cr in India ops; Whatfix raises $12.5M

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Tuesday, March 12, 2019

Kalyan Krishnamurthy invests in Moglix; PayPal enters India’s education market

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Monday, March 11, 2019

Work. Eat. SLEEP. Repeat - your startup fix to start the week

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Sunday, March 10, 2019

From a conversation with FableStreet founder Ayushi Gudwani to museum hopping in London - your weekend fix!

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Saturday, March 9, 2019

Aye Finance raises Rs 233.6 crore in Series D round; India gives thumbs up to Spotify

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